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Human centered design

Many organisations realise that becoming more human-centred is key to dealing with today’s innovation challenges. Human-centred design (HCD) has potential to contribute to this goal. However, its current impact on strategic innovation is limited. In this paper we describe the evolution of HCD methods to date, and the challenges and opportunities of applying HCD in strategic innovation. We show that these challenges could be addressed by augmenting HCD with methods from the field of design innovation. To do this, we propose the NADI-model that links these two worlds by considering the different layers of practices and knowledge they contain, and show how the deepest level of this model can bridge human-centred design and strategic innovation.


Non profit organisation – – have created a human centered design toolkit and a field guide to human centered design. A wealth of resources are available at .


Introducing SameRoom, by Adur & Worthing Councils

Bringing people together around a shared challenge to create, test and grow solutions that work for our communities.
Learning and sharing in the open about service design, organisational change, digital/tech and systems leadership.

Over the last couple of years we have been learning and practicing human-centred design as a way to approach organizational change, working on various projects with groups of systems leaders from across our councils and partners in health and the third sector. At the same time, we’ve also been developing our approach to digital service development, learning and improving as we go, building the capability and capacity to design, build and maintain modern digital services for ourselves.

Peruse the blog posts here:

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