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Measuring What Matters online tool result: code BGJ

This is an entry that complements the Measuring What Matters toolkit which you can find here:


Measuring What Matters online tool result: code BGJ


Technical description

You want to adopt a qualitative and consultative approach, to a formative or process evaluation, and want to commit time and resources to gathering rich and detailed evidence.



Qualitative approaches: Focus on the quality of an activity (often feelings and subjective opinions) as opposed to quantity (objective facts and figures).

Consultative approaches: Invite people to share their experiences through some kind of formal and structured process.

Outcome Evaluations: Assess the extent to which a programme, policy or intervention has achieved its planned outcomes.

Impact Evaluations: Explore and assess longer-term effects, intended or otherwise, of a programme, policy or intervention.


Data collection methods

Horizontal Evaluation

Time: moderate / Cost: moderate

Horizontal Evaluation is a form of self-assessment by project participants combined with peer review.

Horizontal Evaluation features in Better Evaluation’s ‘Rainbow Framework’ and more information can be found of their website.


Gadael Ymateb

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