The storytelling equation
The storytelling equation: DATA + STORY = KNOWLEDGE. “The facts are useful but not enough. The story is entertaining but not enough. Combine the two and you facilitate the transfer of knowledge between generations, workgroups and cultures.”
http://www.arielgroup.com/blog/the-storytelling-equation/
Check out the method/tool factsheet within this report:
A glass half-full: how an asset approach can improve community health and well-being
https://www.local.gov.uk/asset-approach-community-wellbeing-glass-half-full
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