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Tag: numbers

Stories and numbers: Collecting the right impact data

Choosing the correct impact data to collect can often be a confusing hurdle for charities faced with the constraints of limited resources. In September 2015 we hosted an event to try and demystify this topic, and to help attendees understand the best to approach impact data collection. This short briefing summarises advice from the speakers on the day, and draws on the experience of those in attendance. The main themes discussed were: the different types of impact […]

Outputs and outcomes

The questions we ask change the thing we make “As soon as we measure something, we seek to improve the numbers. Which is a worthwhile endeavor, if better numbers are the point of the exercise. The other path is to focus on colors, not numbers. Instead of measuring, for example, how many people click on a link, we can measure how something you wrote or created delighted or challenged people… You can see the changes in emotion, or […]